What is a crisis?


 ”It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently”- Warren Buffett-

Crises can take many different shapes, as natural disasters, corporate crises, terrorist attacks, cyber terrorism, outbreaks of disease, financial crises, unethical acts etc.  Crises can appear as a surprise, even if you have prepared well for them and they often take form you haven’t thought of. Some crises start as a little incident like for instance the financial crisis and then break out into huge problems and can last for a long time.

Constant turbulence seems to be the norm for the time we are living in. Just think about crises we have had the recent years like BP’s oil spill in the Gulf of Mexico, the financial crisis, the Japanese nuclear disaster and hurricanes such as Katrina in 2005

Crises which are handled poorly are the ones which get the attention from media. The way leaders and organizations respond to a crisis, determine how the public perceive the crisis. A good crisis management is mandatory, including the communication of a crisis.


You also have to have in mind that there are always at least two crises, the real crisis and the communication crisis. If you don’t solve the communication crisis, people might think you haven’t solved the real crisis. But you must never think you can manage to communicate away the fact that you haven’t managed the crisis. These two things have to work together.

With all the latest technology, society has changed and so have the media. Both the media and the public demand replies and action immediately and there are no longer deadlines. Use of social media puts new demands on organizations and their leaders. Leaders are pressured more than before and storytelling and visualization will be more important than before.

This website aims to tell you how to prepare for a crisis, how to avoid it, how to determine when you have a crisis the importance of using social media and how to communicate when the crisis has struck.

“One’s objective should be to get it right, get it quick, get it out, and get it over”- Warren Buffett-


Leave a Reply

Your email address will not be published. Required fields are marked *